Marketing Strategy

Major Matcher's target audience incudes incoming students, current students, and parents of students who are undecided majors.

We hope to target these students at the right time in order to direct them to the Major Matcher Quiz to help them find their true calling.

Major Matcher strives to provide a resource for students to use when deciding a major in a manner that is...
  • Fun
  • Helpful
  • Accurate
  • Informative
  • By implementing a social media and an email campaign, Major Matcher plans to reach a wide audience of students.
    To give an idea of our marketing goals, Major Matcher created some mock social posts to simulate our social campaign.